The Production of Fashion Essay Example | Topics and Well Written Essays - 3000 words

The Production of Fashion - Essay ExampleThe essay The Production of Fashion focuses on the alteration of the characteristics of fashion attention under the influence of branding, as related to the changes on consumer p book of factss worldwide. The review of appropriate literature has revealed that brands developed in the fashion industry have led to the differentiation of the industrys cut downs, including the use of superseded garments. It is also proved that the structure and the characteristics of the fashion system allow the expansion of the above trend by focusing on increase of their profitability, industrys brands had to increase productivity, even if quality was decreased, more or less. Moreover, it could be supported that the increase of deal worldwide would not allow the industrys brands to follow a different strategy, an issue that it is critically discussed below. The fashion industry, as part of the economy, is quite complex. apart from a system for the achievement of profits, the fashion industry can be also characterized as a framework for the development of culture. In this context, the industrys development is not an easy task. Influenced by economic recessions and changes in consumption trends, the fashion industry has suffered strong pressures that have caused the limitation of the industrys profitability. For example, reference can be made to the industrys workforce in the UK for the period 1996-1997 which was estimated to 150,000 workers, a number rather low if taking into consideration the coat of the particular market.