Business research project Literature review Example | Topics and Well Written Essays - 3500 words

Business re face project - Literature review ExampleThis requires that we understand the challenges that affect tourism, for example, we must understand the trends that rate demand and supply, the evolving external environment and the need to improve capacity of tourism organizations so that they are responsive to the demands of the diverse interests it serves. Tourism relies on a unit of ammunition known as the travel cycle, which entails dreaming, researching, booking, experiencing then share-out of the experience. Dreaming occurs especially on the web when the potential traveller or the tourist goes online in search of the means of travel. This could be by dint of blogs, reviews or videos that inspire the potential travellers to travel. Researching then occurs when the would-be consumer or traveller narrows down on the travel options and make requests on information by querying. It is important as it enables the travel agent or tourist operators know the clients path towards pu rchasing. Booking comes next through either online bookings or energetic bookings for air travel and hotel accommodation. In evaluation of future tourism, it is important for operators to device ways of enabling the consumers easily find books the packages via any(prenominal) device mobile applications come in handy at this moment, and marketers must strive to take advantage of search advertising if they are to succeed. For example, Google has devised ways in which operators can add phone numbers to mobile advertisements for companies that own call centres. This in turn has made it easier for customers to book by just clicking on the suction stop to call ads. Experiencing enables customers to find concierge type information as they travel and can therefore acquire other types of services. This requires tourist operators to provide reliable access to the earnings as they travel with your facilities and offer useful information for the tourists to experience and enjoy your service s. Sharing of ones experience inspires others who have not experienced the phenomenon to requisite to consume it. It is imperative to note that most travellers read reviews from others and tourist and travel operators must take the opportunity of being part of the conversation in the sharing of this information. Technology as applicable in the tourism industry has revolutionized it more than ever before as more people have become connected to each other with most people having access to information online on travel and tourist bookings. This requires the tourism industry players to adapt and upgrade their practices and skills to meet the exploitation demands of the customer. Technology can be used by tourism providers to market their products and services such as destinations and the attractions on offer. The information that is provided online is important to stimulate the investigator or the would-be tourist to travel and have good memories of the travel. To reach the travelle r, the operators can make use of digital marketing through search engines, mobile phone applications or location based marketing. It is important to make the product appealing and have the best prices for the content placed in the internet. Having the requisite floor to respond or meet the needs of the consumer is important for the tourism and travel operat